meet Travis Iverson
Founder - Artist - Advocate - Adaptive Fashion Visionary
Meet Travis Iverson
Thanks for taking the time to learn more about my journey, my mission to motivate, inspire, and empower others, and the deeper soul purpose behind everything I do.
I was born on June 21, 1982, in Calgary, Alberta—Summer Solstice, the longest day of the year, and the same birthday as Prince William. As a survivor of a non-fraternal twin and someone who’s overcome the impossible more than once, I carry my story with pride and purpose.
My biggest inspiration has always been my mom. A single mother of two whoendured profound loss, she gave me more than life—she gave me strength, resilience, and the unwavering will to NEVER GIVE UP – NEVER GIVE IN.
Everything I do is rooted in the love and determination she instilled in me.
From the Court to the Chair
Growing up, I had energy for days. My mom made sure that energy had a place—getting me and my sister into swimming, karate, and baseball. I eventually fell in love with basketball and track, winning medals in sprints
and long-distance events. That’s where I learned to push myself physically and mentally. It was my outlet—my sanctuary.
I was working hard, saving up for business school at Algonquin College, doing landscaping by day and retail at The Bay by night. Then came July 13, 2003—a night that changed my life forever. What started as a friendly challenge at a cottage turned into a tragic diving accident. I broke my C3, C4, and C5 vertebrae, instantly becoming a high-level quadriplegic. In a moment, my body gave out—but my spirit did not.
From Broken to Built
Waking up paralyzed and dependent for everything was terrifying. But it was a moment of trying to get dressed—something most take for granted—that sparked my fire. The clothes I bought didn’t fit my new needs. I was frustrated. But I wasn’t going to accept defeat.
The next day, I sat at my computer with a stiff neck, using a headmouse, and typed out every garment and accessible feature I wished I had. Years of dedication, trial and error, and an unshakeable vision have brought those ideas to life. I now proudly design and share accessible, adaptive, and stylish pieces that work with the body, not against it.
Mission Statement
To empower people of all abilities through adaptive fashion, inclusive
design, and meaningful products that fund real change.
Through my mouth-drawn enamel lapel pins—from the classic red cardinal to the pink Breast Cancer Awareness pin, and the bold “Never Give Up” badge—I share hope, resilience, and purpose. A portion of every sale supports spinal cord injury advocacy, cancer research, and adaptive clothing development.
My latest fashion drop, The Coalition Collection, blends my initials (T.I.) into a symbol of unity, strength, and style for all. Each piece is inspired by real-life needs, and built with passion and purpose.
Whether you're a customer, a supporter, or simply someone who believes in rising above, thank you. We’re changing lives—together.
NEVER GIVE UP. NEVER GIVE IN.