Logo

LOGO BIRTH | WHY THIS LOGO.

I wanted to have a logo everyone would like visually. A logo that would be easily recognized by all. Winner of 30 venture pitches at the Algonquin College Applied Research & Innovation project, I worked with the students on many business building blocks including the logo, target market and more. I gave the students a list of ten things I wanted the logo to incorporate. A few things was me in the wheelchair in motion with a shoulder / arm in a push action encompassed with the infinity sign. Today I still love the logo just as I did the first time it was presented to me and love the reactions on peoples faces when I tell them it's me in the wheelchair on a mission to bring an accessible fashion brand to market and help dress others in my situation well and of ease.